TakeawaysHuman or Machine: Who will Take the Lead? “Probably the only thing worse than using AI is not using it,” says Katrin Menne as she opens the panel at the German Brand Convention 2026 – striking a chord with a …
TakeawaysNow, More Than Ever: How Branding Works in a Crisis Stagnation, ongoing crises, a backlog of investment at every level – and in the middle of it all, the question of what branding can still achieve. At the German Brand …
TakeawaysFrom Attitude to Hashtag: Five Lessons for Corporate Influencing The question is no longer whether influencer marketing will evolve, but how: on social media, external creators already lend brands their faces very successfully. So …
TakeawaysEU AI Act: What Brand Managers Need to Know Now “Worse than a coin toss,“ is how Gunter Theophile of Ipsos assesses one of the latest study findings on AI labelling requirements. Only 44% of respondents correctly …
