TakeawaysHuman or Machine: Who will Take the Lead? “Probably the only thing worse than using AI is not using it,” says Katrin Menne as she opens the panel at the German Brand Convention 2026 – striking a chord with a …
TakeawaysEU AI Act: What Brand Managers Need to Know Now “Worse than a coin toss,“ is how Gunter Theophile of Ipsos assesses one of the latest study findings on AI labelling requirements. Only 44% of respondents correctly …
TakeawaysHow AIre you? Three perspectives It’s not a question of ‘if’, but ‘how well’: almost all German companies now have an AI strategy. At the German Brand Convention 2026, three experts therefore shared …
Honorary Awards Winner 2026“It’s all very well to say that brands need to take a stand” Whether it’s a heavyweight or a love brand, Henning Klimczak creates brand identities that entire companies realign themselves with, that resonate even in the smallest …
