OBO BlackLine
Winner
Excellence in Brand Strategy and Creation
Brand Communication – 360° Campaign
Credits
Company / Customer
Agency / Design
Details
OBO BlackLine is a unique system portfolio for black surface-mounted installations. It enables sophisticated electrical installations that set new standards in terms of design, functionality and sustainability. The launch campaign showcases the colour black in combination with exemplary BlackLine solutions. It also demonstrates how the trendy range fits harmoniously into high-quality overall concepts. The minimalist, deep black campaign world is accompanied by concise headlines that consistently convey the basic idea. The result: a distinctive appearance that positions OBO BlackLine emotionally.
The Jury‘s Statement
In a technically shaped B2B environment, Schlasse B2B-Kommunikation shifts the focus from installation alone to its design role. For "OBO BlackLine", the campaign develops a clear narrative in which black does not remain a decorative stylistic device but carries the positioning. The reduced visual world, concise headlines and the disciplined orchestration across film, trade fair, print and digital touchpoints give the system portfolio a consistent profile. The campaign gains relevance because it brings together design ambition, application context and sustainability arguments in a comprehensible way.
