Kleinstadtperlen
Winner
Excellence in Brand Strategy and Creation
Brand Experience of the Year
Details
The Small Town Gems are a marketing association that has been financing joint activities since 2018. Until now, it lacked a sustainable, shared, tangible product. That changed in summer 2024! Since August, all 20 small town gems can be found in the Zeigmal app. This was developed by an innovative start-up from Baden-Württemberg. Each town offers numerous points of interest, augmented reality stops and audio recordings from local experts, as well as at least one digital tour. Guests and residents can receive entertaining information around the clock and immerse themselves in the places in a playful way. They even have the chance to win a prize.
The Jury‘s Statement
The “Kleinstadtperlen” combine digital innovation with a sustainable tourism approach, creating a fascinating experience for guests and locals alike. The “Zeigmal-App” impresses with its accessible and interactive design, enabling users to playfully immerse themselves in the stories of small towns. The integration of augmented reality, local expertise, and gamification is inspiring while simultaneously enhancing the identity and appeal of the regions. This project sets benchmarks for authentic and future-oriented brand work in tourism.
