Glas online
Winner
Excellence in Brand Strategy and Creation
Brand Design – Product Brand
Details
For glas online – the IT specialist for the glass and window industry – a contemporary and confident brand identity was created. The goal was a clear and modern appearance that makes the company’s complex digital processes accessible and engaging. Instead of conventional imagery, bespoke Lottie animations were developed to communicate content in a dynamic and approachable way. Together with a refined logo, a reduced color palette and clean typography, glas online now presents a fresh and future-driven brand identity.
The Jury‘s Statement
In a technical market where communication is often defined by function and system logic, rozanka gives the brand glas online a clearly profiled face. The specially developed illustration world with Lottie animations translates complex digital processes into a visual language that is understandable and approachable. Logo, colour palette, typography and modular interfaces follow the same design logic and secure a recognisable presence across digital applications. This results in a brand identity that combines technical precision with a personal tone in a well-founded way.
