REHAU auf der Fensterbau Frontale 2024: All in One Partner – for your success – today and tomorrow
Winner
Excellence in Brand Strategy and Creation
Brand Experience of the Year
Details
As a leading All in One partner, REHAU is constantly developing new and attractive future perspectives for its partners. These perspectives were the focus of the stand at the industry's leading trade fair Fensterbau Frontale. The stand architecture successfully used communication and staging levels to implement the core message and translate it into tangible new perspectives. Each touchpoint created an extraordinary penetration of content and made the trade fair stand the perfect sales and brand loyalty tool. The outstanding scenographic staging became the iconic highlight of Fensterbau Frontale 2024.
The Jury‘s Statement
REHAU demonstrates with its presence at Fensterbau Frontale 2024 how a brand can be made tangible through a holistic staging. The architectural design of the trade fair stand translates the claim as an ‚All in One Partner‘ into a powerful, iconic presence. Communication and staging elements create an emotional connection and make abstract future perspectives tangible. The harmonious combination of brand message, aesthetics, and customer focus sets benchmarks and makes this project an impressive example of inspiring brand work.
