Lignew Corporate Design
Winner
Excellence in Brand Strategy and Creation
Brand Strategy – B2B
Details
How is wood turned into a 100 % ecological wood foam material, and how can this innovation be successfully brought to market? The branding experts at dan pearlman developed the name, corporate design, and communication for the new brand LIGNEW. The result is a modern brand presence that reflects the commitment to sustainability. With business stationery, a website, and a press kit for the launch, the innovative start-up from Northern Germany can embark on a successful market entry. A highlight is the specially developed and branded sample box with product samples of the wood foams and accompanying printed informational materials.
The Jury‘s Statement
The brand “Lignew” embodies a harmonious blend of sustainability and innovation. With a clear, authentic corporate design and carefully aligned brand communication, it consistently conveys the vision of an ecologically responsible future. Particularly impressive is the strategically conceived interaction of all measures – from the striking brand name and business equipment to the aesthetically designed sample box. This branding project places a strong emphasis on the relevance of sustainability in the B2B sector and impresses with its clear and coherent execution.
