Spitzensportler Leo Neugebauer
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Influencer Marketing
Details
With the Like ProteinBites, we are presenting a product that no longer seeks comparison with animal products. Instead, they put plant-based proteins in the spotlight and completely redefine them - as an independent, innovative category. The face of the new Like ProteinBites: Top athlete and role model: decathlon superstar Leo Neugebauer. The campaign shows that Like ProteinBites represent the versatility and performance of protein. Just as Leo Neugebauer excels in his disciplines, LIKE combines the perfect blend of strength, endurance and focus. A product that sets new standards.
The Jury‘s Statement
The LIKE brand demonstrates with the Like ProteinBites how strategic brand management and authentic influencer marketing can seamlessly merge. At its core is decathlete Leo Neugebauer, whose personality and achievements create an emotional and credible connection to the brand. The campaign impresses with its distinctive positioning, redefining plant-based proteins not just as an alternative but as an independent category. The consistent execution across various channels enhances brand awareness and effectively reaches diverse target audiences.
