GERL. Corporate Design
Winner
Excellence in Brand Strategy and Creation
Brand Design – Corporate Brand
Details
The aim was to create a uniform, modern brand image for GERL that is consistent and recognisable across all channels. The new corporate design appeals more strongly to the target group, appears refreshed, more feminine and emotional, and positions the brand closer to the dental market. This included a revised logo, claim, colour system, corporate font and defined brand values. The CD is consistently applied to the website, social media, print, trade fairs and internal communications, creating a strong, recognisable profile.
The Jury‘s Statement
In a market strongly shaped by technology and function, GERL. gives its brand a clearer stance and a precisely managed visual identity. Logo, claim, colour palette and typography reorganise the company’s long history and bring proximity, advice and dental expertise visibly together. What proves decisive is the discipline of application across digital, printed and spatial touchpoints. This results in a corporate brand that provides orientation in everyday use and remains relevant within the market.
