GO RED! - Vodafone@OMR25
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Fairs and Exhibitions
Details
Vodafone’s new brand idea “Go” is about moving from good to great. At OMR 2025, Vodafone and BECC brought this to life with the bold call “Go Red!”, symbolising passion, energy and individuality. The all-red, two-storey stand with consumer and business showcases drew 67,000 visitors. Engagement with the brand grew stronger from the outer to the inner zones of the stand. Highlights like the Beat Battle with Bill & Tom Kaulitz delivered both entertainment and insight. Partnering with Rubbish Galore, 28 tonnes of materials were reused and over 25 tonnes of CO₂eq saved – a strong example of sustainable design in action.
The Jury‘s Statement
In OMR’s dense festival setting, Vodafone needed a presence that did more than attract attention and instead turned it into brand-led encounters. "GO RED! - Vodafone@OMR25" meets this task with a clear spatial dramaturgy, from the outward-facing signal to more in-depth dialogue at the centre. The all-red design condenses the brand idea of “Go” into a concise attitude, while the separation and connection of consumer and business content creates orientation. The presence gains further relevance from a circular approach considered early on in both planning and delivery.
