130 Jahre Swiss Life BU
Winner
Excellence in Brand Strategy and Creation
Brand Communication – 360° Campaign
Credits
Company / Customer
Agency / Design
Details
Since 1894, our Swiss Life disability insurance has enabled clients to lead financially self-determined lives. Our anniversary campaign highlights 130 years of BU expertise, linking historic professions with today’s perspectives and showcasing our reliability, strength, and expertise in various industries. The visuals and anniversary logo ensure recognition, strengthen trust and support business partners in consulting and sales.
The Jury‘s Statement
In a highly competitive broker market, Swiss Life uses its long-standing experience not as a retrospective, but as a clear brand asset. The campaign "130 Jahre Swiss Life BU" ("130 Years of Swiss Life Income Protection") links historical and contemporary professions in a visual world that carries continuity into the present and gives income protection expertise a precise profile. The anniversary logo, the consistent adaptation across digital, personal and internal touchpoints, and the clear B2B focus anchor the message where advisory work and sales actually engage with it.
