Deutsche Zentrale für Tourismus
Winner
Excellent Brands
Tourism and Gastronomy
Details
With EmmaTravelsGermany, the German National Tourist Board is setting new standards in digital storytelling. This virtual influencer inspires travellers worldwide with authentic experiences, hidden gems, and sustainable discoveries across Germany. Since its launch on October 17, 2024, Emma has been captivating audiences with fascinating insights into nature, castles, cities, and traditions—bringing Germany to life like never before.
The Jury‘s Statement
With "Emma Travels Germany," the German National Tourist Board delivers a forward-thinking branding initiative that combines digital technologies with emotional storytelling. The AI-powered virtual influencer inspires with authentic insights and a clearly defined approach that resonates with travelers worldwide. Particularly noteworthy is the cross-platform execution, which accompanies users throughout the entire customer journey. This strategically crafted and visually compelling campaign sets new benchmarks for a digital travel experience that resonates and leaves a lasting impression.
