Bargeldlos Bezahlen auf der Kieler Woche: Förde Sparkasse als offizielle Payment-Partnerin des Großevents
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Classic Campaign
Details
Förde Sparkasse is payment partner of Kieler Woche. The up to 3 million visitors every year can pay cashless at all stands using a debit or credit card, smartphone or smartwatch. In addition to various modern payment solutions, ranging from mobile terminals to flexible cash register systems, Förde Sparkasse also provides a stable infrastructure in the form of additional bandwidth via #sh_wlan. This can be used comprehensively and, above all, free of charge by both stand operators and visitors without entering personal data and without time or data limits.
The Jury‘s Statement
The Förde Sparkasse, a regionally rooted financial services provider, has succeeded in making a traditional major event contemporary and future-oriented with its project. By implementing modern payment solutions and providing a stable, free network infrastructure, a seamless, comprehensive, and barrier-free payment experience was achieved. Complemented by a sustainable support concept and well-thought-out cross-media communication, the project impresses with strategic clarity and design precision. It demonstrates in an exemplary manner how technical excellence and local engagement can be successfully combined.
