MPO
Winner
Excellent Brands
Fashion
Details
MPO is a premium brand in the optical industry and stands for high-end lenses, clarity and consistent brand thinking. Over 75 years of experience in glass manufacturing in Glücksburg, Germany, guarantee efficiency, precision and speed with high quality. With its 360-degree service, MPO provides comprehensive support to opticians – from high quality lenses to understandable communication. MPO understands branding as a process and works continuously to develop further and create added value.
The Jury‘s Statement
In the premium optics segment, technical quality alone is not enough; what is needed is a brand that provides orientation and supports trust in the consultation process. MPO develops this claim through a clear positioning and a design approach that combines precision with restraint. Particularly relevant is the implementation in interaction with specialist retailers: from lenses to clear, accessible communication, a coherent brand experience emerges that does not merely assert quality, but delivers it in contact with customers.
