Redesign für BGZ
Gold
Excellence in Brand Strategy and Creation
Brand Design – Logo
Details
For Baugenossenschaft Zuffenhausen (BGZ), Scope transformed the logo into a future-oriented brand identity. The traditional character was preserved while creating a modern aesthetic. The "Neue Din" font by Fontwerk blends proven design principles with innovative approaches. The subtle evolution of the logo establishes a connection between tradition and modernity. The visual appearance of the newly founded BGZ Foundation was also modernized, reflecting its values of social responsibility and community, while preparing the foundation for its future role in supporting BGZ members and tenants facing challenging life situations.
The Jury‘s Statement
The Baugenossenschaft Zuffenhausen (Zuffenhausen Housing Cooperative) seamlessly combines tradition with forward-thinking design. The revamped logo preserves historical values while presenting a clear, contemporary aesthetic through the modernized „Neue DIN XWide“ typeface and subtle adjustments to the icon. The harmonious integration of typography, color palette, and visual consistency elevates the brand to a new level. Particularly impressive is how the visual identity of the BGZ Foundation was incorporated to reflect social responsibility and community. This logo stands as a powerful symbol of transformation and stability in value.
