Ihre Chemie. Für morgen.
Gold
Excellence in Brand Strategy and Creation
Brand Communication – Digital Campaign
Credits
Company / Customer
Details
As a major industry, the chemical industry in Germany is fundamental to the country’s successful transformation into a climate-neutral economy. Our campaign conveys the key role the sector plays in the challenge of the century in a way that is confident, attention-grabbing and bold. Accordingly, it focuses on “Only with us…”-motifs that not only allow “Ihre Chemie” to shine in the public and digital arena, but also position the sector as innovative and pioneering.
The Jury‘s Statement
The campaign "Ihre Chemie. Für morgen." ("Your Chemistry. For Tomorrow.") makes a powerful statement about the role of the chemical industry as a driving force in achieving climate neutrality. Through a strategically crafted, cross-media approach, it effectively communicates complex topics such as circular economy and sustainable energy production in an accessible and impactful way. Particularly noteworthy is the digital platform, which captivates with interactive elements and modern design. This project impresses with a sophisticated blend of clarity, relevance, and striking aesthetics, highlighting the industry's significance in a lasting manner.
