ZIEHL-ABEGG
Winner
Excellence in Brand Strategy and Creation
Brand Innovation of the Year
Details
Since 2023, Ziehl-Abegg has taken an innovative approach as an internationally active B2B company with its annual Social Media Days. This initiative has successfully generated visibility and emotional brand engagement far beyond the boundaries of its own industry niche.
The Jury‘s Statement
In the industrial B2B environment, brand communication often remains confined to specialist routines and narrow target group messaging. With its annual Social Media Days, Ziehl Abegg takes a different route: the format deliberately opens the brand beyond its own industry sphere and links reach with engagement. What matters is its consistent staging as a recurring brand experience that creates closeness without sacrificing professional credibility. This results in a form of brand management that does not generate visibility by chance, but builds it up systematically.
