Bewusstes Rauskommen
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Storytelling and Content Marketing
Details
Conscious Outing is a multi-seasonal brand and storytelling campaign by Schöffel SPORT that reimagines nature as a space for health and self-determination. Across three chapters, the campaign focuses on conscious experiences. At its heart are authentic personalities who share their individual experiences in various outdoor disciplines. The content is emotional and relatable. Conscious Getting Out combines content, product and brand into a consistent narrative across multiple seasons and translates the brand philosophy Ich bin raus. into contemporary, relevant brand communication.
The Jury‘s Statement
With "Bewusstes Rauskommen" ("Consciously Getting Out"), Schöffel SPORT clearly moves beyond purely functional communication and positions nature as a space for health, self determination and mental wellbeing. The multi season narrative structure gives the brand thematic continuity without becoming repetitive. Authentic personalities, closely observed content and the close connection between content, product reference and brand idea turn individual campaign phases into a well-founded brand narrative. This creates relevance that extends beyond seasonal activation.
