Wir sind bardusch
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Movies, Commercials and Virals
Details
As part of the restructuring of the bardusch brand, a compact image film was created in collaboration with the agency Nutcracker, explaining what our company stands for in less than two minutes. As a textile service provider, we operate across a range of industries – often behind the scenes, but present on a daily basis. The animation makes this “invisible” service visible, reduces complexity to the essentials, and puts people at the centre: those who wear our textiles every day, as well as our employees who do a great job each and every day.
The Jury‘s Statement
When a brand is present in everyday life but usually remains in the background, communication must first and foremost create visibility for its role. "Wir sind bardusch" ("We are bardusch") addresses this task with an animated film that condenses the textile cycle into a clear narrative and defines the service character of the brand with precision. The reduction in image and text organises complexity without oversimplifying it. The fact that users and employees are given equal prominence anchors the brand in real processes rather than claims.
