#DUZÄHLST Deutsches Rotes Kreuz in der Region Hannover e.V.
Winner
Excellent Brands
Non-Governmental Organizations and Public Affairs
Credits
Company / Customer
Agency / Design
Details
Based on the brand image of Deutsches Rotes Kreuz in der Region Hannover, the campaign makes the organization’s unique identity in the region visible and translates it into a clear, unifying stance. This creates an employer profile that credibly conveys diversity, development and appreciation which is experienced by employees, clients, and volunteers alike. At its core is a message that connects everyone (and everything): #YOUCOUNT.
The Jury‘s Statement
Where social organisations are often perceived through their tasks and services, the DRK in the Hanover region uses "#DUZÄHLST" ("You Count") to start with attitude and belonging. The brand positioning condenses its local self image into a language that addresses employees, volunteers and commissioning bodies alike. Concise messaging, an approachable design and consistent application across internal and external touchpoints give the organisation a profile that builds trust and offers clear orientation as an employer.
