ZIEHL-ABEGG
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Brand Events
Details
Since 2023, Ziehl-Abegg has taken an innovative approach as an internationally active B2B company with its annual Social Media Days. This initiative has successfully generated visibility and emotional brand engagement far beyond the boundaries of its own industry niche.
The Jury‘s Statement
For an internationally active B2B company, public visibility beyond its own specialist sphere cannot be taken for granted. With its annual Social Media Days, ZIEHL-ABEGG has established a format that conceives brand communication as a real experience and builds digital reach from personal encounter. Content, dramaturgy and staging open up the brand to new contexts without losing its professional grounding. This creates an emotional connection that extends beyond the event itself.
