vivatura
Winner
Excellent Brands
Newcomer Brand of the Year
Details
The revised Vivatura packaging transforms medical self-tests into an accessible, trustworthy lifestyle experience. It combines confidence and modernity, brings health into the personal focus and promotes self-awareness through a design that conveys safety and at the same time appears positive and approachable. Each laboratory parameter is colour-coded so that the various health areas can be identified at a glance. The clear, stringent design gives preventive healthcare a motivating IT factor and makes it a natural part of everyday well-being.
The Jury‘s Statement
The "vivatura" brand has created a compelling connection between aesthetics and functionality with its redesigned packaging. The design harmoniously combines medical precision with a lifestyle-oriented approach, making health prevention accessible and part of everyday life. Color-coded lab parameters and a clear visual language foster trust and self-care. This approach succeeds in positively addressing a sensitive topic and embedding it sustainably into daily routines – a trailblazing approach to modern brand communication.
