AURIMENTUM Magazin
Winner
Excellence in Brand Strategy and Creation
Brand Experience of the Year
Details
In a world full of uncertainty, the need for stability grows. And this is exactly where gold becomes the crucial piece of the puzzle - not just as a metal, but as a source of inner peace for our consciousness. The year 2025 has shown how much people are looking for this missing piece. Aurimentum gives its customers access to this piece of the puzzle to complete their interior. With exclusive interviews and exciting articles about the most fascinating precious metal in the world, awareness is conveyed in the customer magazine through a brilliant interplay of well-founded editing, creative design and high-quality printing.
The Jury‘s Statement
In a market that often communicates through price movements and product features, excellents chooses a different approach for Aurimentum: the magazine frames the subject as a matter of orientation, provision and a personal need for security. Editorial content, design and materiality are aligned in a way that turns information into a coherent brand experience. Interviews, knowledge-based articles and service elements extend the positioning across several touchpoints and give the brand a clear, comprehensible role in the everyday lives of its target groups.
