Cloudpillo

Winner
Excellent Brands
Interior and Living

Credits

Company / Customer
Agency / Design

Details

At Cloudpillo, we believe great sleep starts with a fulfilling day. When you get the most out of your day, your mind settles and you rest better. That is why we inspire people to pursue what gives them purpose and joy every single day. Do not dream your life, live your dreams is at the heart of everything we create. Our products are designed to help you recharge in the best possible way so you wake up with the energy to go after your ambitions, whatever your dream may be.

The Jury‘s Statement

In the densely populated market for sleep products, cloudpillo does not rely solely on functional arguments, but on a clearly led brand idea. With “Live your dreams”, the brand links a restful night and a fulfilling day into a stance that is sustained across design, tone of voice and portfolio expansion. Distinctive imagery, founder-led storytelling and a consistent brand system give direction to growth across channels and markets. This creates a scale-up that builds trust not only through performance, but through identity.
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