Gemeinsam stärker. Gemeinsam wir.
Winner
Excellent Brands
Banking and Financial Services
Details
At the beginning of 2024, the "Genossenschaftsverband der Regionen" changed its name to Genoverband. In the course of this, Genoverband and its network partner AWADO have received a new corporate design from KMS TEAM, which emphasizes their common origin and ensures recognition and uniformity. The goal: Even though Genoverband and AWADO are legally separate entities and have their own communication channels, they form a united brand family through the new joint appearance. This strengthens each member of the association family, builds trust, and provides orientation both internally and externally.
The Jury‘s Statement
The new brand identity of Genoverband and its network partner AWADO impresses with a strategically well-thought-out and visually cohesive implementation. Using the quarter circle as a defining design element, the visual connection between the legally separate entities is powerfully and cohesively staged. The clear visual language, harmonious color palette, and distinctive typography create an impactful framework that conveys orientation and trust. This project demonstrates how brand work can effectively address both tradition and the future.
