Brand Relaunch anders und sehr GmbH
Winner
Excellent Brands
Digital Brand of the Year
Details
New is what has never been seen like this before. Over the past 25 years, anders und sehr has evolved from a pure IT service provider into an agency for digital communication. The new corporate identity dares to turn things upside down and challenge familiar perspectives. The logo, color scheme, imagery, and headlines immediately convey that everything is DIFFERENT. And indeed, VERY. SPOTTING IDEAS – TURNING IDEAS INTO REALITY. Communication for an agency that wins over potential clients and employees with unconventional ideas and outstanding technical solutions. And stays in mind at first glance.
The Jury‘s Statement
The brand anders und sehr impressively demonstrates how bold realignment and creative differentiation can create a strong digital identity. With striking design, the clear statement “AUS IDEEN MACHEN” (“MAKING IDEAS HAPPEN”), and a consistent communication strategy, the connection between technical precision and creative experimentation becomes visible. The visual identity is expressive, distinctive, and memorable. By consistently addressing both clients and talents, the brand positions itself as trailblazing and authentic in digital communication.
