LEDVANCE
Gold
Excellent Brands
Lighting
Details
LEDVANCE was born in 2016 as a new brand with over 100 years of expertise in the lighting industry. Having been spun-off from OSRAM general lighting, LEDVANCE has since been carving its own path within the lighting industry. The LEDVANCE brand has seen radical evolution over the past few years; a new brand positioning strategy was launched in 2023, and following that in 2024 was a new image film, a comprehensive marketing plan and a global social media paid campaign. Bold developments and outstanding campaign results have caught the attention of both media outlets and award committees.
The Jury‘s Statement
LEDVANCE, a global leader in lighting solutions, has achieved a remarkable transformation with its branding project. The introduction of the new brand essence “Power Through Light” combines a clear strategic vision with emotional brand communication that places people at its core. Particularly impressive is the blend of modern corporate design, a compelling image film, and a data-driven global campaign that effectively conveys the brand message. The consistent repositioning sets the brand apart from the competition and strikingly demonstrates how light can be staged as a powerful medium. This project sets benchmarks in it's category and impresses with its depth, precision, and aesthetic impact.
