Jägermeister DIE NACHT GEHÖRT EUCH
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Brand Events
Details
DIE NACHT GEHÖRT EUCH is a brand campaign by Jägermeister built on a strong consumer-centric, experience-first approach. At its core are real experiences, co-created with artists and communities, designed to be authentic and amplified through impactful media. The campaign seamlessly combines cultural relevance with high-reach communication.
The Jury‘s Statement
With its strategic reset, Jägermeister sought a robust way to reconnect with younger audiences beyond pure reach logic. "DIE NACHT GEHÖRT EUCH" ("THE NIGHT BELONGS TO YOU") addresses this through a clear priority for real experiences developed from within scenes and communities and then carried forward in media-ready form. The formats are positioned with cultural precision, implemented professionally and designed as a recurring platform. This results in brand communication that does not merely claim closeness, but delivers it in lived experience, in content and in its extension in a way that is easy to follow.
