Melitta
Winner
Excellent Brands
Fast Moving Consumer Goods
Details
At Melitta Coffee, we aim to further strengthen our position as an event and experience brand. As the official coffee partner of the OMR Festival, Melitta was represented with twelve coffee spots spread across the entire festival grounds. We delighted 68,000 people with truly great coffee. Melitta was far more than just a coffee partner. Melitta made coffee and the brand an experience, not only for the visitors but also for our own employees.
The Jury‘s Statement
Melitta represents excellent coffee enjoyment and has delivered impressive brand work with its presence at the OMR Festival. The combination of diverse coffee spots, flexible visitor service, and a well-thought-out social media concept demonstrates how Melitta successfully makes the brand emotional and tangible. Particularly noteworthy is the involvement of employees as active brand ambassadors. This project impresses with its strategic clarity, creative execution, and the sustainable enhancement of brand perception.
