Next level Product Design @GEA
Winner
Excellence in Brand Strategy and Creation
Brand Design – Product Brand
Details
GEA’s corporate product design reflects a commitment to innovation, sustainability, and user-centric solutions. Guided by our purpose “Engineering for a better world” and driven by curiosity, responsibility, and progress, it sets new standards in function, aesthetics, and efficiency to shape better technologies for a better world. Following the successful refresh of GEA’s brand and corporate design, the “Next Level Product Design” initiative was launched to bring unity and modernity to a historically diverse machine portfolio. What began as an internal assessment evolved into a global project aimed at defining a new design language.
The Jury‘s Statement
Structuring a historically evolved machinery portfolio on the brand side requires more than formal standardisation. With "Next level Product Design" ("Next level Product Design"), GEA develops a design language that consistently carries the refreshed brand identity into its products and visibly ties the organisation’s purpose to use in practice. What began as an internal review became a globally adaptable design framework that brings together function, appearance and recognisability across many product types. The project matters because the brand is not only communicated, but takes shape in the products themselves.
