WAGO Darts Challenge 2025 - ein echter Volltreffer!
Best of Best
Excellence in Brand Strategy and Creation
Lighthouse Project of the Year
Details
With the WAGO Darts Challenge 2025, WAGO strengthened its connection to the electrical trade – through a series of events that brought community and brand closely together. Almost 300 participants, 10 qualifying tournaments in a mobile darts container, darts professionals like Max Hopp & Co. – and an exciting final at WAGO headquarters in Minden. Between precision and after-work atmosphere, 32 electrical professionals ultimately competed for the chance to go to the Darts World Championship in London. But the Challenge was more than just a tournament: it became a symbol of genuine appreciation for the electrical community.
The Jury‘s Statement
WAGO is a well-established brand in the electrical trade, whose core lies in the fusion of technology and practical application. The WAGO Darts Challenge 2025 translates this into a format that closely links the target audience, the event and the brand concept. Darts is not used merely as a sponsorship gimmick, but provides a platform for precision, competition and collegial interaction. The professional staging, complete with a tournament venue and professional darts players, as well as the integration of the on-site experience, dialogue and digital extension, reflect every aspect of the brand. It is precisely this consistent implementation that forms the essence of the project: it creates a sense of closeness without being obsequious, engages a specialist community without wasting reach, and establishes WAGO as a relevant brand in the everyday lives of electrical tradespeople.
