Interliving
Winner
Excellent Brands
Interior and Living
Credits
Company / Customer
Details
Interliving is a furniture brand developed by medium-sized retailers and is available in around 400 furniture stores in Germany, Austria, Switzerland and Italy. Whether sofas, beds, coffee tables, wall units or wardrobes - Interliving furniture combines timeless design with intelligent, well thought-out functions. Interliving sees itself as a lifestyle partner for holistic furnishing and is prominently marketed beyond national borders - with TV campaigns and well-known brand ambassadors such as actor Henning Baum.
The Jury‘s Statement
The "Interliving" brand combines timeless design with functional purpose, delivering a compelling concept for modern living environments. Through the close collaboration of a strong network of retailers, a consistent brand experience is created that resonates beyond national borders. Particularly noteworthy is the emotional connection with the target audience achieved through prominent brand ambassadors and wide-reaching campaigns. The strategic focus and consistent execution make "Interliving" an impressive example of excellent brand work in the Interior & Living sector.
