Franz Beckenbauer Supercup 2025
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Brand Events
Credits
Company / Customer
Details
The Franz Beckenbauer Supercup turns legacy into design. The new identity celebrates the fusion of heritage and performance, translating Beckenbauer’s clarity, mastery, and unity into an elegant, contemporary visual language. It reimagines the Supercup as a living symbol of design, emotion, and performance, where German football’s legacy meets its future.
The Jury‘s Statement
With the repositioning of "Franz Beckenbauer Supercup 2025" ("Franz Beckenbauer Supercup 2025"), DFL Digital Sports sharpens an event that must mediate between football tradition and contemporary brand management. The visual identity develops a clear formal language from Beckenbauer's stance, bringing occasion, stage and communication together across all touchpoints. For a format that has to hold its own both in the live experience and in its media extension, this creates an appearance that does not merely cite history, but carries it forward into a contemporary brand presence.
