nxtAssets Corporate Brand Design
Winner
Excellence in Brand Strategy and Creation
Brand Design – Corporate Brand
Details
How do cryptocurrencies become a credible investment brand? With nxtAssets — founded in partnership with established financial institutions. The goal was to move digital assets out of the speculative niche and align them with the credibility of renowned institutions such as Commerzbank, flatexDEGIRO, and Vontobel. With the tagline “Crypto: Simple. Secure. Direct.”, a consistent brand identity was created across all touchpoints — from website to trade shows — turning innovation into trust and crypto into an investable asset class.
The Jury‘s Statement
In the regulated crypto environment, there has long been a lack of a brand that not only claims proximity to the financial world, but substantiates it through design and language. "nxtAssets Corporate Brand Design" addresses this task with a clear positioning, a deliberately reduced visual identity, and a tone that structures complexity rather than exaggerating it. Its consistent application across digital, analogue, and spatial touchpoints anchors the identity where attention turns into trust and an abstract investment field becomes a resilient corporate brand.
