evoZero – der weltweit erste Carbon Captured Near-Zero Zement
Winner
Excellent Brands
Sustainable Brand of the Year
Details
evoZero® is the world's first near-zero cement with industrial CO₂ capture and storage. With evoZero®, Heidelberg Materials combines pioneering spirit and brand strength, taking a decisive step towards climate-neutral construction – transparent, credible and scalable. This innovation enables customers to implement more sustainable projects while strengthening their brand. evoZero® is more than a product: it is a statement of responsibility and progress, and a milestone in the transformation of the construction industry.
The Jury‘s Statement
In an industry where decarbonisation is often discussed in technical terms, Heidelberg Materials gives change a clear brand-led form. "evoZero – the world's first carbon captured near-zero cement" ("evoZero – the world's first Carbon Captured Near-Zero cement") anchors a complex process in a precise positioning, a memorable guiding idea and a cleanly managed cross-channel launch. The countdown creates attention and places the path towards lower-emission construction in an understandable context. The brand gains relevance because it does not merely claim responsibility, but formulates it as a robust offer for the market.
