Neumann Seafood
Winner
Excellence in Brand Strategy and Creation
Brand Design – Corporate Brand
Details
The relaunch of Neumann Seafood transforms a functionally focused B2B fishmonger into a clearly positioned corporate brand. A streamlined, navigation-based design system, concise large-format typography, and direct, North German language create brand recognition. AI-powered visuals enable a consistent, narrative brand experience that doesn't require a traditional campaign budget. Differentiation arises from systematic approach, boldness, and consistent design.
The Jury‘s Statement
In a market that usually communicates through product and price, "Neumann Seafood" establishes an independent corporate brand with a clear stance. The guiding idea of navigation structures both the identity and the application system: grid, typography, logo and language follow a coherent order that carries across analogue and digital media. Added to this is a controlled, AI-supported visual world that works without traditional campaign logic and gives the brand a distinctive profile through consistent design execution.
