Mehr Leichtigkeit für alle - Ich flieb's
Winner
Excellence in Brand Strategy and Creation
Brand Communication – 360° Campaign
Details
Eurowings has established itself as Europe’s leading value airline, creating a clear position between low-cost and premium airlines to make travel more relaxed. However, achieving a deeper emotional connection required more: in light of life’s challenges, ease became the core of our brand. With “More ease for everyone” and the “Ich flieb’s” platform, we brought this vision to life. The journey began internally with our employees and grew into a movement that radiates outward – with measurable increases in identification, loyalty, and brand preference.
The Jury‘s Statement
Eurowings has created a brand strategy with "More ease for everyone" that is both emotionally and strategically compelling. The clear positioning as a value airline has been enriched by a sharpened brand essence that places ease at its core. Particularly impressive is the holistic implementation: from internal initiatives involving employees to an expressive 360° communication approach, the message is consistently brought to life. The project sets a benchmark in emotional brand engagement and demonstrates how differentiated communication can drive stronger identification and loyalty.
