Zuverlässig. Echt. Magisch.
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Digital Campaign
Credits
Company / Customer
Agency / Design
Details
RheinEnergie is redefining its brand with the claim “Reliably Real.” introducing an animated character world that makes the complexity of the energy transition emotionally tangible. Five characters from a magical world behind the power socket explain energy topics in an accessible way and connect them to touching everyday moments. The result is a completely new communication approach that builds trust and brings customer closeness to life. The cross-media campaign runs across online video, social media, cinema, and digital out-of-home platforms.
The Jury‘s Statement
Where energy communication often remains confined to tariff logic and technical detail, RheinEnergie opts for a clearly guided brand world. The animated characters give the positioning "Zuverlässig. Echt. Magisch." ("Reliable. Real. Magical.") a distinctive face in digital moving image formats and translate complex energy transition topics into understandable, everyday stories. Across online video, social media and digital out of home, this creates visually coherent communication that does not merely claim closeness, but builds it through recurring narrative characters and a consistent tone.
