Bosch Pro Tour
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Brand Events
Details
For professionals, by professionals: With the Bosch PRO Tour, Bosch Power Tools and follow red developed a Europe-wide roadshow that demonstrates tools and solutions in the working lives of professional users. For over three years, two identically equipped setups, consisting of 40-ton trucks and accompanying vehicles, including a food truck – have been touring 22 countries – from Norway to Turkey. They offer a modular experience world on over 200 m² including realistic product tests at various application stations. The result: a scalable measure with a clear message – Bosch Power Tools is a partner to professionals throughout Europe.
The Jury‘s Statement
In the professional tools market, reach alone is not enough; what matters is whether a brand stands up in everyday working life. "Bosch Pro Tour" meets this requirement with a mobile event system that prioritises application over argument. The experience architecture, consistent across Europe yet adaptable locally, combines retail, consultation and independent testing into a clearly guided brand experience. The programme draws its precision from a consistent closeness to practice and from an execution that remains reliably connected across national borders.
