JOST Brand Refresh
Winner
Excellence in Brand Strategy and Creation
Brand Design – Corporate Brand
Details
The JOST brand refresh translates 75 years of technical excellence into a modern identity, sharpening the profile of the commercial vehicle systems supplier. As a thought leader and 'love brand,' JOST engages its audiences through distinctive design. Under the core theme 'BOLD IS BEAUTIFUL,' our new look combines courage with substance—featuring a striking signet, bold typography, and human-centric imagery.
We bridge tradition and the future by focusing on digital innovation and sustainable development. This evolution from hidden champion to visible industry pioneer is already delivering measurable results: the new brand identity is hitting the mark.
We bridge tradition and the future by focusing on digital innovation and sustainable development. This evolution from hidden champion to visible industry pioneer is already delivering measurable results: the new brand identity is hitting the mark.
The Jury‘s Statement
From a technically strong brand that had little profile in the market, the "JOST Brand Refresh" creates a clearly managed corporate brand. The strategic set-up is particularly precise: thought leadership, emotional resonance and connectedness are not merely claimed, but addressed in differentiated ways through the signet, a proprietary typeface, the colour palette and a human-centred visual world. The fact that the stylised J functions both as the core product and as the connecting sign of the brand architecture anchors design and positioning in a well-founded idea.
