Transformation eines nüchternen B2B Ausstellungsraums für professionelle Kaffeemaschinen zu einem Showroom mit Community- und Experience-Gedanken
Winner
Excellence in Brand Strategy and Creation
Brand Experience of the Year
Details
See, taste, feel and discover something new: With its showroom in the heart of Frankfurt, WMF under the roof of SEB Professional Beverage has created an immersive experience for professional coffee and beverage preparation. The 160 m² space goes beyond a classic showroom, serving as a community space for dialogue, knowledge sharing and joint solutions. WMF, Schaerer, Curtis, La San Marco and Zummo are showcased in authentic settings that allow for direct comparison and real interaction. By hosting workshops, panel discussions, trainings and events, SEB Professional positions itself as both a host and driving force in the industry.
The Jury‘s Statement
In the B2B environment, product presentation alone is no longer enough. WMF therefore turns its Frankfurt showroom from a sober exhibition space into a place for exchange, application and orientation. Several brands are presented on equal terms within a clear spatial and brand architecture, making them tangible, comparable and rooted in practical use. Workshops, training sessions and discussion formats anchor the presence in everyday professional practice beyond the visit itself. Relevance here arises from the combination of consultation, live experience and a sense of community.
