Oyono
Winner
Excellence in Brand Strategy and Creation
Brand Design – Packaging
Details
Oyono positions itself as a modern sleep brand that combines medical expertise with holistic well-being. The brand appeals to people who want to sleep better naturally—supported by an innovative 3-phase principle that harmoniously promotes falling asleep, sleeping through the night, and waking up refreshed. The brand name and design reflect this triad—visible in the three O’s, tangible in the clearly structured and harmonious packaging.
The Jury‘s Statement
Where sleep products often appear technical or interchangeable, Echt AG has developed "Oyono" as a brand solution that precisely balances medical expertise with emotional reassurance. The packaging translates the brand promise into a clear sense of order: the three phase logic shapes the name, design and product range system alike. Soft shades of blue, calm typography and glow in the dark lettering support orientation and trust even in the context of use. This gives the brand a distinctive, plausible face both on shelf and in use.
