Telekom Heimvernetzungsmodul
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Point of Sale
Details
With the concept of an innovative module, Telekom is setting new standards in customer education. The consulting tool interactively illustrates all relevant components for an optimal fiber-optic connection and a high-performance home network. An integrated screen with digital content provides recommendations on hardware, network, and tariffs. Additionally, a striking floor inlay visualizes the fiber-optic network. The tangible representation of key devices makes technology more accessible and reduces hesitation. With this new module, consultation becomes an experience: customers gain a comprehensive overview of a perfectly connected home.
The Jury‘s Statement
Telekom has created an impressive example of brand-oriented communication at the point of sale with its advisory tool. Through an interactive and tangible presentation, the module allows customers to intuitively understand the complex world of home networking. The use of digital content and the physical visualization of the fiber optic network provide a compelling connection between information and experience. This holistic approach makes technology tangible and positions the brand as a reliable partner for a connected home.
