WWG Autowelt
Winner
Excellent Brands
Transport and Mobility
Details
WWG Autowelt, an Audi dealership, was strategically and visually repositioned. The outdated brand appearance was comprehensively redesigned – from logo, colours and typography to a full website relaunch and consistent implementation across print, events and on-site branding. At the same time, a completely new offer structure including a tracking tool and targeted sales management was introduced. A key focus was ensuring direct sales impact, supported by the addition of a new event series. The goal was to future-proof the brand in a highly competitive market.
The Jury‘s Statement
In an automotive market where purchasing decisions are increasingly prepared digitally, an updated visual identity alone is not enough. wnxe therefore repositioned "WWG Autowelt" ("WWG Car World") as an independent mobility brand, consistently aligning design, offer logic and sales management. The new brand presence creates clarity across all touchpoints, while the website, tracking and event formats deliberately support the transition from attention to enquiry and consultation. This results in brand work that does not merely accompany sales, but strengthens it structurally.
