LEDVANCE
Winner
Excellent Brands
Corporate Brand of the Year
Details
LEDVANCE was born in 2016 as a new brand with over 100 years of expertise in the lighting industry. Having been spun-off from OSRAM general lighting, LEDVANCE has since been carving its own path within the lighting industry. The LEDVANCE brand has seen radical evolution over the past few years; a new brand positioning strategy was launched in 2023, and following that in 2024 was a new image film, a comprehensive marketing plan and a global social media paid campaign. Bold developments and outstanding campaign results have caught the attention of both media outlets and award committees.
The Jury‘s Statement
LEDVANCE, a globally operating company in the lighting sector, has achieved an impressive transformation with its brand management project. Through strategic repositioning and the new brand essence "Power Through Light," the brand places people and sustainable energy solutions at the core. Its emotional communication strategy and global rollout emphasize the project’s thoughtfulness and reach. This endeavor stands out for its clear vision, consistent execution, and impactful brand message, which significantly reinforces the brand’s identity.
