Hoffmann Group
Winner
Excellent Brands
Product Brand of the Year
Details
More than 4,000 highly motivated people make the Hoffmann Group what it is today: Europe's leading partner for quality tools, factory equipment and personal protective equipment. With services that complement the products, it simplifies procurement for over 135,000 customers in 50 countries. These include stock market listed companies as well as SMEs and small businesses. The Hoffmann Group offers everything from a single source: in addition to the GARANT and HOLEX brands, it also offers over 500 top brands, comprehensive customer service and, thanks to its own logistics, maximum delivery capability. Turnover in 2024: 1.47 billion euros.
The Jury‘s Statement
The Hoffmann Group has distinguished itself as a leading provider of quality tools through a striking evolution of its brand. With a clear focus on consistent brand communication and digital transformation, the company has refined its identity with stylistic precision. Particularly noteworthy is the active involvement of employees, which contributed to the sustainable anchoring of brand values. This strategic approach impresses with its harmonious combination of internal and external brand work, powerfully and future-orientedly positioning the brand.
