Telekom MagentaMusik x J-Hope
Gold
Excellence in Brand Strategy and Creation
Brand Communication – Social Media
Credits
Company / Customer
Details
K-pop superstar J-Hope is one of the most influential artists in the world. Telekom brought his performance at Lollapalooza Berlin to life via MagentaMusik — and let fans around the world be part of this unique moment live via social media. At the heart of it was a real-time content social media campaign built around an interactive TikTok livestream with exclusive rights, custom reactions and creator integrations. Comments, likes and shares exploded to absolute record highs — setting a TikTok Live world record.
The Jury‘s Statement
With K pop as a global cultural phenomenon, Telekom faced the task of becoming relevant to a young community at exactly the right moment. "Telekom MagentaMusik x J-Hope" answers this through an astute combination of exclusive access, live dramaturgy and platform specific content. The performance was not merely broadcast but staged in real time in a socially participatory way: with reactions, creator involvement and formats that enabled active engagement. Here, the brand does not merely claim cultural proximity; it establishes it in the very moment of use.
