Das BBLexikon
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Storytelling and Content Marketing
Credits
Company / Customer
Agency / Design
Details
The BBLexikon is a strategically developed storytelling and content format that translates complex professional, social, and business topics into clear, consistent brand language. As a curated, ongoing content system, it provides orientation, perspective, and knowledge. Its impact is threefold: delivering societal value through context and explanation, strengthening brand image through visible expertise, and serving as an effective acquisition and networking tool—especially on LinkedIn. Efficient, scalable, and cross-channel by design.
The Jury‘s Statement
In a field often shaped by technical language and situational communication, BBL Rechtsanwälte uses the "BBLexikon" ("BB Lexicon") to develop an editorial system with clear brand strategic value. Complex terms are not merely explained, but translated into a precise tone of voice, a fixed dramaturgy and cross channel logic. The fact that the knowledge archive, LinkedIn communication and mandate initiation are all based on the same content structure anchors expertise exactly where orientation and visibility emerge at the same time.
