Simon & Partner
Winner
Excellent Brands
Employer Brand of the Year
Credits
Company / Customer
Details
From tax bla-bla to tax aha! Simon & Partner is a tax consultancy with 60 years of tradition that has positioned itself at the forefront of its industry through a comprehensive brand relaunch and the implementation of innovative digital solutions. With a new brand positioning, a CI relaunch, an updated employer branding strategy, and a brand experience visible at all touchpoints, the firm establishes itself as a digital pioneer. While new clients now have to apply to the firm, the new brand presence creates an attractive employer brand that attracts talent and successfully counters the shortage of skilled professionals.
The Jury‘s Statement
With a consistent brand relaunch, the tax consultancy Simon & Partner demonstrates how tradition and future can be seamlessly united. The striking repositioning, paired with clear design and modern tonality, distinctly elevates the brand within a conservative industry. Particularly impressive is the employer branding, which attracts talent through digital solutions and an authentic brand experience. This project sets benchmarks in combining digital transformation with credible brand work.
