GEFU
Winner
Excellent Brands
Kitchen and Household Appliances
Details
The GEFU brand has positioned itself as a full-range supplier for high-quality kitchen tools. The product range has been structured into 11 clearly recognisable topic areas, each with its own visuals, and the GEFU brand has been revitalised through a wide range of measures, from the POS to social media for retailers and end customers. GEFU is a strong brand customers trust that is fun and offers everything that discerning amateur chefs need.
The Jury‘s Statement
By expanding into a tea and coffee world, GEFU sharpens its role as a brand led full range provider for everyday kitchen use. What matters is that this new product world was not introduced as an add on, but clearly integrated into the brand architecture. The revised imagery and a new colour system organise the range more precisely, both on shelf and in communication. Across POS, packaging, catalogue and digital tools, this creates a presence that reliably guides retail partners and end customers through an expanded brand world.
