Der Ploom Planet – ein Festivalmodul der Superlative
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Brand Events
Credits
Company / Customer
Agency / Design
Details
Rothkopf & Huberty made a strong statement for JTI Germany at the festival scene with its Ploom Planet: at over 17 metres high and 400 square metres in size, it is Germany's tallest walk-in festival module. Aesthetics, design and interactive activations turn the module into an immersive brand world while clearly differentiating Ploom from established competitors. Testing, discovery and customisation areas actively engage visitors, extend their stay and increase brand awareness through a variety of touchpoints. Additional, flexible module units expand the portfolio and make Ploom accessible to an even wider audience.
The Jury‘s Statement
In the festival environment, presence alone is not enough to set a young brand apart from competitors. Rothkopf & Huberty addresses this task for Ploom with a walk-in brand architecture that combines design, dwell time and activation into a clearly orchestrated experience. The visual language, derived from the brand identity, creates recognition across all touchpoints. The fact that the system is also designed to be modular and expandable anchors the brand not only visibly, but in ways that remain adaptable to different usage situations within the event context.
